.Manly Bands is actually a direct-to-consumer homeowner of men's bands. The business introduced in 2016 after John Ruggiero, the co-founder with his wife Michelle, couldn't find an ideal wedding ceremony band.This is Ruggiero's second appearance on the podcast. In April 2021, we went over the provider's starting, distinct band materials, as well as even more. Since then, Manly Bands has actually obtained its maker. The making of bands coming from, claim, Port Daniel's scotch barrels or Fender guitar cords develops powerful video, claims Ruggiero, excellent for storytelling on social media as well as elsewhere.The entire audio of our discussion is inserted listed below. The transcript is edited for span as well as quality.Eric Bandholz: Provide our team a run-through of what you do.John Ruggiero: My other half, Michelle, and I started an on the web ring company referred to as Manly Bands in 2016 to address an issue of wedding event bands for males. Our team were actually simply gotten married to. I possess huge fingers as well as couldn't locate a band that I just liked that was actually certainly not overpriced. My possibilities were ordering from a directory or even possessing one thing custom-made.I found yourself buying coming from a site. The ring got here in a level mailer, with no container or even customer care. It was a terrible knowledge by today's ecommerce requirements.Our company received wed, moved to Fla, and required a task. Our team informed our own selves, "We are actually each entrepreneurs. Why do not we develop our own company?" Our company explained the forms of complications our experts 'd found and exactly how to resolve them. My ring knowledge arised, as well as our experts decided to attempt to solve it for various other men.Our goal when our experts started was actually to pay rent. Our company thought making a married couple 1000 dollars a month coming from this would be actually excellent. Our experts considered it a way of life company, certainly not high-growth. It was merely Michelle and also me in our garage designing rings and delivering all of them out to consumers. Our team had hit on one thing. Our notification sounded with customers.Michelle and I create a superb staff. I produce ideas, and also she's the implementer. A ton of our excellence mosts likely to her imaginative mind. She titles the rings as well as cultivates personalities. She attaches the rings to consumers. Defining a ring exclusively as "eight-millimeter dark" really did not cut it.We created rings from distinct products, like Port Daniel's barrels or even unique metals. Business took off. Ever since, we've grown drastically. Our team now have over 55 folks in the Manly Bands loved ones. Concerning half of those are actually band craftsmens who function in our just recently acquired production store in Utah.Bandholz: When performed you acquire a supplier?Ruggiero: Concerning a year and also a half back. Our company had been their customer for several years, so we understood all of them properly. Most of their service was wholesale, which failed to passion our team-- visiting mom-and-pop jewelers. They retained their wholesale clients as well as brand name. Our experts got several of their resources as well as carried over staff members.Prompting a manufacturing team has been just one of the most effective things we have actually carried out. It is actually been actually unbelievable to go out certainly there and watch them create bands out of Fender guitar strands or even steel from an M1 Abrams tank.Bandholz: Exactly how carries out internal manufacturing impact advertising?Ruggiero: It's been massive. Taking an electronic camera to the other side of the workplace as well as shooting the crew making use of lathes to cut the metallic poles or bourbon gun barrels in to rings makes for unbelievable video recording. Our team have our camera team around continuously. Our team use that footage on our social networking sites and in our ads as well as email lists. Our team try to ensure that because a lot of companies in the guys's ring space do not manufacture. They drop ship or even order coming from foreign and after that transport it out. Yet we desire it to last a life time as well as be actually something people can take satisfaction in.Our experts've possessed a bunch of success with our military ancestry selection, where we source one-of-a-kind army components. Our experts possess the M1 Garand rifle sell, the wood component, coming from World War I. Watching our team placed that in the turret and cut a part out for a ring is exciting.Our marketing for those bands refer to the record, the soldiers, where the item was actually utilized, and also things like that. My other half and I researched filmmaking in college. Our team utilize our skill-sets to inform as well as tell a story. For example, I just recently acquired an e-mail coming from a customer that discussed that his grandfather utilized to steer M1 tanks. The customer talented one of those bands to his grand daddy, and also they possessed very a mental exchange. It's nice to assist consumers associate with their past and also produce something meaningful.Bandholz: Where can individuals acquire a band from you?Ruggiero: ManlyBands.com. Our company possess images on Instagram, as well. I'm on Twitter and also LinkedIn.